Eden Vauxhall now has a new sibling business at its branch in Reading – Eden Chevrolet.
The dealership was awarded the Chevrolet franchise in 2008 and the brand is now available from the Portman Road retail centre.
Although Chevrolet is very much considered an all-American brand, it has a strong European heritage. The Chevrolet brand was founded in 1911 by Louis Chevrolet, a European engineer, and Billy Durant, an American who later established General Motors. From 1924 to 1965, almost 250,000 Chevrolet cars were manufactured at plants in Copenhagen, Stockholm, Antwerp, Biel, Warsaw, and Berlin - for European customers.
Today, Chevrolet can be found in over 70 countries with over 4 million sold in 2005. Chevrolet stands for proven technology, quality, and reliability, expressive styling as well as outstanding value for money. Tailored to European needs, today's new Chevrolet range continues to grow in popularity.
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