Chevrolet arrives at Eden in Reading
Eden Vauxhall now has a new sibling business at its branch in Reading – Eden Chevrolet.
The dealership was awarded the Chevrolet franchise on 28th July 2008
and the brand is now available from the Portman Road retail centre.
Plans
are underway to develop a five-car Chevrolet showroom at the site in
order that it can sit alongside its Vauxhall sister franchise whilst
creating a distinct area for the brand.
Said Eden Vauxhall general manager David Dawson, who will also have responsibility for Chevrolet:
“This
is an exciting opportunity for us which reflects the high regard with
which the manufacturer holds Eden. We are all very much looking forward
to developing the Chevrolet brand even further in the area.”
Although
Chevrolet is very much considered an all-American brand, it has a
strong European heritage. The Chevrolet brand was founded in 1911 by
Louis Chevrolet, a European engineer, and Billy Durant, an American who
later established General Motors. From 1924 to 1965, almost 250,000
Chevrolet cars were manufactured at plants in Copenhagen, Stockholm,
Antwerp, Biel, Warsaw, and Berlin - for European customers.
Today,
Chevrolet can be found in over 70 countries with over 4 million sold in
2005. Chevrolet stands for proven technology, quality, and reliability,
expressive styling as well as outstanding value for money. Tailored to
European needs, today's new Chevrolet range continues to grow in
popularity.